Why Use Video Marketing







We all know that the Internet has taken off and brought the world a little closer, but take a look at the statistics for 2012 released by YouTube, one of the world’s largest video sharing platforms to see how video in particular has changed the way consumers use the internet:

• Number of internet users worldwide = 1.83 billion (expected to grow to 2.1 billion for 2012)
• Today the internet is 50 times larger than it was in 2006
• 76% of marketers plan to use YouTube and video marketing as a top marketing strategy to invest in for 2012
• By 2014 online video will reach 90% of all web traffic
• 97% of consumers now use online media when researching products and services in their local area

(Sources: http://www.youtube.com/watch?v=ij5yC-moPCM , http://www.youtube.com/watch?v=vBAyc2SRV_s )

Considering that last point, you want to stand out from the rest of the crowd when consumers research you by providing them with something to keep their entertainment – thus the idea of a fast, informative video. (You might also be interested to know that all of my research for this blog was done online and I got most of it from videos, as, let’s face it, it’s much more fun to watch a moving picture with fun graphics and music than to slog through a bunch of everyday paragraphs to the sound of your own breathing or to the yips and yaps of your neighbor’s annoying dog!)

Advertising Age, the news source for all things advertising and marketing, was quoted in February 2009 as saying that video marketing was the fastest growing medium around and that nothing else could be compared with it. Here are some more fun facts for video marketing from the Ad Age online database:

• 86.0% of the U.S. internet audience viewed online video.
• Duration of the average online content video was 5.3 minutes, while the average online video ad was 0.5 minutes.
• Video ads accounted for 12.4% of all videos viewed and 1.2% of all minutes spent viewing video online. (Source: ComScore Video Metrix, July 2011)

Video is to the internet what photos were to newspapers back when cameras were invented in the 19th century. Photos just made the endless columns of words more interesting and we were better able to visualize the story. From photography grew the medium of photojournalism. Then video cameras gave viewers even more information in less time with newsreels presented at the movies. Then television was invented, followed by news programs, etc. Now just about everyone has a video camera and can record whatever they want and upload it to the internet for the whole world to see.

Video tells a story in a short amount of time while helping the brain to visualize the information. How the brain processes video versus reading words on a page would be an interesting study, but it is beyond the scope of this blog – except to say that we’ve all cheated in English class by seeing the movie instead of reading the book. It’s faster and more memorable, no doubt about it.

And if you’re still not convinced, check out these links for more fun and informative video facts:






By Shelley Snowdon


Video Marketing Goes Viral







In today’s fast-paced world of texts, tweets and internet television, you’re going to want something quick and snappy to get your company’s message out there. Sure you could blog or post status updates on social web sites or direct people to your own web page, but your best bet is probably to make a video of what it is you’re selling and get it out there on the World Wide Web.

But before I can convince you of the necessity of video marketing for your company – and I should say here, too, that video marketing is for everyone, from construction and private schools to bakeries and even marketing companies, whatever your business, you can make a video – you need to know what video marketing is.

What is Video Marketing?

Simply put, video marketing is using a video to sell your product or service. This means posting a video of said product or service to a platform such as YouTube and/or putting it on the company web site. Generally, your informative video will run around five minutes or less (we want to captivate audiences, not bore them). Ads generally run half a minute for that reason, but videos about company services and products tend to run longer because they need to pack in more information and content.
In any case, a video can be anything you want it to be. A lot of statistical videos I saw today, for example, were more or less suped-up power-point presentations – that is, a lot of animated words and numbers (animated meaning numbers growing larger, falling off the screen, turning into stick people, whatever) presented with music. Or, you can use “actors” to present your information. Usually the actors would be discussing the benefits and merits of the products and services you offer, along with presenting the actual products and services themselves. And the actors are usually the company CEOs, employees, friends or whoever you’d like in your video. Or as the people here at Cocoa Video Productions like to say, video marketing is telling the story of your company.
Using the video medium helps you get your company’s information across in a fun and fast way. As I mentioned before, isn’t it more fun to watch information about a company than to read about it? But now you might be asking yourself why your company would need video marketing when it already has a web site, brochures, write-ups on local review sites and other such marketing.

Continue reading the rest of the article here.


By Shelley Snowdon

We’re on Thumbtack.com!

Hey there fans,

We just joined Thumbtack so if any of you are out there using the site go ahead and find us on there. We’re really impressed with what they have going on and hopefully we’ll get to meet some great new customers through them!


Check out our direct link:


10 Fascinating Video Marketing Stats for 2012

#1. The U.S. population is expected to spend almost 40% more time online watching video this year than it did in 2011. When you break that down, it amounts to about 193 million people watching over 29 hours each. That’s a lot. (Source: Proven SEO)

#2. Even lower estimates still project that 53.5% of the U.S. population (which works out to about 167 million people) and 70.8% of Internet users will watch online video in 2012. So even worst-case scenario, we’re still talking about a whole lot of people here. (Source: HubSpot)

#3. April 2012 saw a 40% increase in the amount of video consumed by the average Internet user when compared to the same month in 2011. That’s a significant amount of growth. If I grew 40% by next April, I’d be 8’4”. (Source: MediaPost)

#4. In a recent survey, 46% of respondents said they’d look up details about a new brand or product after seeing it mentioned in an online video. Nearly 50% said they’d be likely to view a video posted socially by a brand they follow. If you still don’t have a social media strategy, I feel sorry for you. (Source: BtoBonline)

#5. In fact, social video effectiveness is at an all-time high. Views for social video ads have reached 1.3 billion, and the total from Q1 2012 nearly doubled the previous quarter’s results. (Source: ReelSEO)

#6. Research shows that YouTube usage among marketers increased in 2011 by 47% when compared to 2010. As an overall tactic, video marketing went up 27%. Naturally, more video is on every marketer’s wish list in 2012. (Source: Content Marketing Institute)

#7. When it comes to decision makers, 59% of senior executives reportedly prefer watching online video over reading text, and 80% of execs watch more video content online now than they did last year. This is why CEOs are so busy – they’re always on YouTube. (Source: We Capture)

#8. Many have argued that visitors who view video content are far more likely to buy a product or service than those who do not. Keeping in mind, mobile video viewers are projected to reach 54.6 million in 2012. (Source: David Caron Design)

#9. Mobile video has also been cited to spur user engagement. In fact, the average mobile viewer watched videos that were three times longer than those on regular PCs or laptops. (Source: Thrive Marketing)

#10. Reports show that 88% of senior marketing executives believe integrated video improves overall performance and click-thru rates for email marketing campaigns. This boost in CTRs can be as much as 13%, as reported by other studies. (Source: MarketingProfs and Experian Marketing Services)


Written by: Brendan Cournoyer, Content Marketing Manager, Brainshark, Inc.


Video Marketing Tips

Deciding on an advertising budget and determining how to spend it can be among your most challenging decisions. Advertising options have changed and expanded considerably over the past few years, and updating your strategy definitely means taking advantage of the new, digital marketplace.

So how can you create a dynamic advertising campaign with a limited budget? Video.

Video gives you the opportunity to interact with your customers by allowing them to get to know you and your business, and feel comfortable with you. This is especially important for small, local businesses. Forrester Research Group says “video is 53 times more likely than text pages to appear on the first page of a search engine.” Read: video drives search results. On the OurTown website, articles that include a photo array or a video are more easily searched on the Web and receive three times as many clicks as articles without these features.

Adding video to e-mail marketing boosts customers’ interaction—such as opening the email or clicking on any of the content—by as much as 200 percent to 300 percent, says Marc Fleishhacker, managing director at WPP’s Ogilvy Consulting.

You can, of course, hire a production company and have them make a video for you. But if that option doesn’t fit into your budget, you can make a very effective video yourself using simple software or an online video service. You should be able to put together a great video for less than $50. Here are some tips to keep in mind when making your advertising video:

  • Keep it short. Studies show that we have an attention span of about 30 seconds. So if you are making an advertising or branding video, say what you have to say and then save the rest for follow up videos.
  • Combine video and still images. Mixing videos and stills of your product, employees, location and anything that you believe will interest your potential customers will add variety to your video ad.
  • Add a personal message. The message can be from you or one of your employees, or it can be a testimonial or recommendation from one of your customers.
  • A little humor never hurts. Sometimes your own gaffes in making the video make it even more appealing.
  • Give your videos a call to action. Make it clear what the viewer should do after watching the video. Add a coupon or special offer.
  • Make sure your customer knows how to find you. Don’t forget to include your phone number, address, website address and e-mail. If you have a brick and mortar location, you might even want to include a map.
  • Distribute your video in every way possible. Promote your video through an online ad campaign, e-mail, social media, YouTube and even your own website. There are online video services that will provide all of these services for a price if you don’t want to do it yourself.

You may think this sounds like a lot of trouble, but you do need video. Video engages your customer and sets you apart from those static ads you see on the Internet. It allows you to tell your customer what differentiates you from your competition. Your videos can help you have a face they can recognize and come to trust. That’s the kind of relationship you want with your customer.




How to Create Social Media Guidelines for Your School

Get the seven steps (and a roundup of valuable resources) you need to help bring social media in your classroom.

By Steven Anderson

Produced in collaboration with Facebook.

Social media is fast becoming as ubiquitous as the air we breathe. In recent months, many schools and districts around the country have taken steps to create social media policies and guidelines for their students and staff. In my work with several districts to draft these documents, I have seen many approaches that work well, and some that don’t.

That said, there is no silver bullet for administrators; every school, district, and state has a different set of circumstances. With that in mind, here are some steps that will help you determine the best approach for your own community.

1. Examine Your School Culture

When setting out on this journey, it is important to understand the prevailing beliefs about social media in your community.

Questions for Reflection

  • How are social media products currently being used by students? By teachers? By administrators and parents? How can they be leveraged for better communication?
  • What are the fears around social media in school?
  • Are there any “bright spots” where social media is already being used successfully?

Resources and Case Studies

2. Organize a Team

This team should include educators who use social media in the classroom and those who do not. A district that I worked with recently chose to have a teacher and administrative representative from each grade level in the district, along with their heads of instruction and technology, school attorney, and two student representatives. You have to find a combination that works.

This team should be open and transparent in all their conversations and decision making, and be clear about their shared goal. Establish a website or webpage for the posting of notes, resources, and minutes from the meetings.

Questions for Reflection

  • Does everyone on the team share the same goal?
  • Is everyone committed to transparency?
  • What is your time frame?


3. Research Phase

Your team should begin by evaluating the current policies that are already in place in your school or district. Many districts already have policies in place that cover the acceptable use basics — so they only need to add guidelines to help crystallize learning opportunities. Because the social media landscape changes quickly, this is often the best approach.

Next, the team will want to examine the social media policies and/or guidelines from other institutions. You will want to involve your school attorney in the draft process to make sure that you are within your current local and state policies.

Questions for Reflection

  • Which policies or guidelines would make sense for you to adapt?
  • How should you use the feedback from your community to shape your decision making?


4. Draft Your Document and Incorporate Feedback

Now your team will take all the information you’ve gathered and create a document. This can be the most challenging part of the process and you can expect many drafts and revisions.

One district that I worked with posted their drafts to a school wiki, where anyone on the team could contribute. There were also opportunities for other teachers, administrators, and students to make comments or bring up other items for consideration.

Schedule meetings to talk to school staff, administrators, parents, and community members face-to-face.

Questions for Reflection

  • How will you make your drafts available to the community?
  • How much input do you want?
  • Should you set limits to prevent overload?

5. Make Sure the School Attorney and School Board See the Draft

Your school attorney will ensure that you are not violating any current policies, laws, or ordinances. Your school board might want to review your document, and if you are changing policy, they will want to discuss and take a vote.

Questions for Reflection

  • Does the document violate any current policies, laws, or ordinances?
  • What do you need to do to get buy-in from your school board?

6. Introduction to the School Community

Now that all stakeholders have signed off on your policy or guidelines, it’s time to roll it out to your greater community. Every member of your team should be tasked with talking to specific groups and/or schools. Take the time to educate your students, faculty, staff, parents, and community about what the document means to them. If you have been open and transparent from the beginning, this will be an easy step.

Questions for Reflection

  • How will you introduce the policy or guidelines to your community? Will you hold meetings at all schools? Send emails?
  • Do any major themes emerge in your community’s feedback?
  • What will you do if the guidelines are not well received?

7. Review Periodically

Your new policy or guidelines should be a living document and should be revisited often. Social media products change. Your culture will change. Policies will change. Your team needs to look at your document at least annually to determine whether it is working and whether any adjustments need to be made.


The following are some resources on establishing social media policy and/or guidelines.

Lastly, here’s my Diigo collection of over 80 articles, blog posts, and resources on social media in education. Good luck! It can be a difficult journey, but it’s well worth it.

STEVEN ANDERSON (@web20classroom on Twitter) is a district instructional technologist/independent educational consultant with the Winston-Salem/Forsyth County Schools in Winston-Salem, NC. He also has a blog and travels nationally to speak about the use of social media in the classroom.


This article has been taken from: http://www.edutopia.org/how-to-create-social-media-guidelines-school

Why Video Marketing?

As video adoption for content marketing continues to rise, there’s no doubt that more organizations are looking to online video to improve their strategies. It’s no real surprise. Marketing experts and thought leaders have been hammering away at the video marketing drum for a while now, and smartphone and tablet adoption has created a prime opportunity for more mobile video content.

Still not convinced?

Check out this list of 21 quotes from marketing experts and blogger across the Interwebs for more thoughts on why video marketing does indeed rock.

#1. “Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss, Use YouTube Video Marketing to Generate Leads, Awareness and Customers

#2. “The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.” – Chris Sandoval, Why You Need a Video Marketing Plan Right Now!

#3. “There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.” – Carey Lowe, The Correct Way to Find Video Marketing Success

#4. “Video marketing is, without a doubt, one of the biggest reasons I’ve been able to create a multiple six-figure business online.” – Katie Freiling, My 10 Most Powerful Video Marketing Tips

#5. “Video marketing is a powerful means for promoting anything you want online, whether it’s a product, service, opt-in form, website, blog, etc. …Videos are now an expected component of any website.” – AnimosityPierre, Video Marketing Tips to Drive More Traffic

#6. “The sheer cost of video production has come down to a point where there are no barriers to entry. Buyers have devices that can play videos with them at all times… [and] are engaging in 100% more information year-over-year before they make a buying decision.” – Joe Pulizzi, Why Content Marketing Needs More Video

#7. “Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.” – Dan Patterson, What Makes an Online Video Worth Sharing?

#8. “Including videos on text-based content makes the content look more comprehensive, and this aspect makes it more appealing to readers, which increases the probability of having the content shared.” – Jason Acidre, Does Video Make Your Marketing Content More Shareable?

#9.Social media sites and video go hand-in-hand, and most sites encourage video posting and sharing. The viral video opportunities are endless when you use the right strategies to create and post your videos online.” – Amy Porterfield, 16 Tips for Successful Online Video Marketing

#10. “Nothing says ‘yawn’ more than an interminable text-based email or 50-slide attachment. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention and make your company or offer more memorable.” – Andy Zimmerman, Conquering the Content Crisis

#11. “Many of us have become more comfortable learning visually. Delivering information on a product, service or company through video can help to keep your audience’s attention longer and make what you have to say more easily understood.” – Savannah Stewart, Take 5… Video Marketing Tips That Is!

#12. “Stop thinking of ‘video marketing’ as this separate entity that is optional for your business.  Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” – James Wedmore, The 7 Video Marketing Success Principles Everyone Should Know

#13. “Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video.” – Lewis Howes, 29 Tips to Make Your Video Marketing Easy

#14. “The beauty is [that] as companies get better and better with video, they’re also making sales in the process. This is what smart business and marketing is all about.” – Marcus Sheridan, The Most Important Small Business Marketing Tip You’ll Ever Receive

#15. “Videos can attract a different audience, one that might not want to take the time to read a white paper or an article.” – Brick Marketing, 3 Important Video Marketing Tips

#16. “Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results… it stands out a lot more than a regular website listing does, so [it] tends to attract more clicks.” – Matt Carter, Video Marketing Tips

#17. “When you engage with your fans on Twitter and Facebook, it makes them all the more likely to notice when you have a new video up… and share it with their friends.” – Megan O’Neill, Online Video Marketing Tips from the YouTube Playbook

#18. “Video Marketing solidifies your online presence whilst building deep and meaningful relationships with your customers. It adds a personal touch to your brand whilst increasing your conversions!” – Lilach Bullock, The Best Video Marketing Tips Ever!

#19. “Video marketing is the most effective way for you to get someone’s attention and engage them for a substantial period of time. Keeping someone engaged is the best and quickest way to gain their trust. Gaining trust is the only way to convert your audience into happy, long-term clients/customers/subscribers.” – David Grimes, 10 Video Marketing Tips for Beginners

#20. “Imparting information comes at a higher speed with the use of images than through text. Video shines in this arena – the perfect sales pitch sound bytes are scripted, created once and repeatedly indefinitely.” – Reel Marketer, Engage Online Using Video

#21. “More than 150 million people view videos online every year, most of them ripe to hear your business’s pitch if you produce and market your video effectively.” – Vern Marker, 8 Great Tips to Help Your Video Go Viral


Written by:  Brendan Cournoyer, Content Marketing Manager, Brainshark, Inc.


What Cocoa Video can do (for you)

Captivate your public in a minute or less!

The golden rule for online videos is to keep them short. The online viewer has a shorter retention for videos; they really want them but they like them better when they’re short! This way you also have a higher likelihood of having the viewer watch the whole video and therefore get the full idea you want to transmit.

Cocoa Video Wallpaper with Sept Calendar

Standard (4:3) size.


Widescreen (16:9) size.