In this business profile two regular clients of Del Rey Car Wash in Monterey, CA came to the shoot only having their personal experience as preparation to draw from and with this we were able to create a very informative and genuine video about the car wash.

Visit Del Rey’s website at: http://www.delreycarwash.com/

To visit their website go to: http://www.essentialaesthetics.net/

Learn more about Melting Pot PR by visiting their Facebook Page: https://www.facebook.com/pages/Melting-Pot-PR/

If you have a business you’re probably wondering whether online video is right for you. Here’s the rub: no other medium communicates more, in less time, and with better results. But, does it matter what kind of video is used? ABSOLUTELY. Find out how to take advantage of video for your business with a free consultation.

This video was filmed on a Canon 5D MarkIII – from concept to final product in under 8 hours.

We all know that the Internet has taken off and brought the world a little closer, but take a look at the statistics for 2012 released by YouTube, one of the world’s largest video sharing platforms to see how video in particular has changed the way consumers use the internet:

• Number of internet users worldwide = 1.83 billion (expected to grow to 2.1 billion for 2012)
• Today the internet is 50 times larger than it was in 2006
• 76% of marketers plan to use YouTube and video marketing as a top marketing strategy to invest in for 2012
• By 2014 online video will reach 90% of all web traffic
• 97% of consumers now use online media when researching products and services in their local area

(Sources: http://www.youtube.com/watch?v=ij5yC-moPCM , http://www.youtube.com/watch?v=vBAyc2SRV_s )

Considering that last point, you want to stand out from the rest of the crowd when consumers research you by providing them with something to keep their entertainment – thus the idea of a fast, informative video. (You might also be interested to know that all of my research for this blog was done online and I got most of it from videos, as, let’s face it, it’s much more fun to watch a moving picture with fun graphics and music than to slog through a bunch of everyday paragraphs to the sound of your own breathing or to the yips and yaps of your neighbor’s annoying dog!)

Advertising Age, the news source for all things advertising and marketing, was quoted in February 2009 as saying that video marketing was the fastest growing medium around and that nothing else could be compared with it. Here are some more fun facts for video marketing from the Ad Age online database:

• 86.0% of the U.S. internet audience viewed online video.
• Duration of the average online content video was 5.3 minutes, while the average online video ad was 0.5 minutes.
• Video ads accounted for 12.4% of all videos viewed and 1.2% of all minutes spent viewing video online. (Source: ComScore Video Metrix, July 2011)

Video is to the internet what photos were to newspapers back when cameras were invented in the 19th century. Photos just made the endless columns of words more interesting and we were better able to visualize the story. From photography grew the medium of photojournalism. Then video cameras gave viewers even more information in less time with newsreels presented at the movies. Then television was invented, followed by news programs, etc. Now just about everyone has a video camera and can record whatever they want and upload it to the internet for the whole world to see.

Video tells a story in a short amount of time while helping the brain to visualize the information. How the brain processes video versus reading words on a page would be an interesting study, but it is beyond the scope of this blog – except to say that we’ve all cheated in English class by seeing the movie instead of reading the book. It’s faster and more memorable, no doubt about it.

And if you’re still not convinced, check out these links for more fun and informative video facts:

http://www.invodo.com/html/resources/video-statistics/

http://adage.com/datacenter/videoposter2011/#2

http://www.reelseo.com/youtube-statistics/

http://www.youtube.com/watch?v=vBAyc2SRV_s

By Shelley Snowdon

 
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In today’s fast-paced world of texts, tweets and internet television, you’re going to want something quick and snappy to get your company’s message out there. Sure you could blog or post status updates on social web sites or direct people to your own web page, but your best bet is probably to make a video of what it is you’re selling and get it out there on the World Wide Web.

But before I can convince you of the necessity of video marketing for your company – and I should say here, too, that video marketing is for everyone, from construction and private schools to bakeries and even marketing companies, whatever your business, you can make a video – you need to know what video marketing is.

What is Video Marketing?

Simply put, video marketing is using a video to sell your product or service. This means posting a video of said product or service to a platform such as YouTube and/or putting it on the company web site. Generally, your informative video will run around five minutes or less (we want to captivate audiences, not bore them). Ads generally run half a minute for that reason, but videos about company services and products tend to run longer because they need to pack in more information and content.
In any case, a video can be anything you want it to be. A lot of statistical videos I saw today, for example, were more or less suped-up power-point presentations – that is, a lot of animated words and numbers (animated meaning numbers growing larger, falling off the screen, turning into stick people, whatever) presented with music. Or, you can use “actors” to present your information. Usually the actors would be discussing the benefits and merits of the products and services you offer, along with presenting the actual products and services themselves. And the actors are usually the company CEOs, employees, friends or whoever you’d like in your video. Or as the people here at Cocoa Video Productions like to say, video marketing is telling the story of your company.
Using the video medium helps you get your company’s information across in a fun and fast way. As I mentioned before, isn’t it more fun to watch information about a company than to read about it? But now you might be asking yourself why your company would need video marketing when it already has a web site, brochures, write-ups on local review sites and other such marketing.

Continue reading the rest of the article here.

By Shelley Snowdon
 
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Hey there fans,

We just joined Thumbtack so if any of you are out there using the site go ahead and find us on there. We’re really impressed with what they have going on and hopefully we’ll get to meet some great new customers through them!

Check out our direct link:

http://www.thumbtack.com/High-quality-video-even-for-those-on-a-budget-Campbell-CA/service/500559