As video adoption for content marketing continues to rise, there’s no doubt that more organizations are looking to online video to improve their strategies. It’s no real surprise. Marketing experts and thought leaders have been hammering away at the video marketing drum for a while now, and smartphone and tablet adoption has created a prime opportunity for more mobile video content.
Still not convinced?
Check out this list of 21 quotes from marketing experts and blogger across the Interwebs for more thoughts on why video marketing does indeed rock.
#1. “Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss, Use YouTube Video Marketing to Generate Leads, Awareness and Customers
#2. “The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.” – Chris Sandoval, Why You Need a Video Marketing Plan Right Now!
#3. “There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.” – Carey Lowe, The Correct Way to Find Video Marketing Success
#4. “Video marketing is, without a doubt, one of the biggest reasons I’ve been able to create a multiple six-figure business online.” – Katie Freiling, My 10 Most Powerful Video Marketing Tips
#5. “Video marketing is a powerful means for promoting anything you want online, whether it’s a product, service, opt-in form, website, blog, etc. …Videos are now an expected component of any website.” – AnimosityPierre, Video Marketing Tips to Drive More Traffic
#6. “The sheer cost of video production has come down to a point where there are no barriers to entry. Buyers have devices that can play videos with them at all times… [and] are engaging in 100% more information year-over-year before they make a buying decision.” – Joe Pulizzi, Why Content Marketing Needs More Video
#7. “Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.” – Dan Patterson, What Makes an Online Video Worth Sharing?
#8. “Including videos on text-based content makes the content look more comprehensive, and this aspect makes it more appealing to readers, which increases the probability of having the content shared.” – Jason Acidre, Does Video Make Your Marketing Content More Shareable?
#9. “Social media sites and video go hand-in-hand, and most sites encourage video posting and sharing. The viral video opportunities are endless when you use the right strategies to create and post your videos online.” – Amy Porterfield, 16 Tips for Successful Online Video Marketing
#10. “Nothing says ‘yawn’ more than an interminable text-based email or 50-slide attachment. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention and make your company or offer more memorable.” – Andy Zimmerman, Conquering the Content Crisis
#11. “Many of us have become more comfortable learning visually. Delivering information on a product, service or company through video can help to keep your audience’s attention longer and make what you have to say more easily understood.” – Savannah Stewart, Take 5… Video Marketing Tips That Is!
#12. “Stop thinking of ‘video marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” – James Wedmore, The 7 Video Marketing Success Principles Everyone Should Know
#13. “Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video.” – Lewis Howes, 29 Tips to Make Your Video Marketing Easy
#14. “The beauty is [that] as companies get better and better with video, they’re also making sales in the process. This is what smart business and marketing is all about.” – Marcus Sheridan, The Most Important Small Business Marketing Tip You’ll Ever Receive
#15. “Videos can attract a different audience, one that might not want to take the time to read a white paper or an article.” – Brick Marketing, 3 Important Video Marketing Tips
#16. “Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results… it stands out a lot more than a regular website listing does, so [it] tends to attract more clicks.” – Matt Carter, Video Marketing Tips
#17. “When you engage with your fans on Twitter and Facebook, it makes them all the more likely to notice when you have a new video up… and share it with their friends.” – Megan O’Neill, Online Video Marketing Tips from the YouTube Playbook
#18. “Video Marketing solidifies your online presence whilst building deep and meaningful relationships with your customers. It adds a personal touch to your brand whilst increasing your conversions!” – Lilach Bullock, The Best Video Marketing Tips Ever!
#19. “Video marketing is the most effective way for you to get someone’s attention and engage them for a substantial period of time. Keeping someone engaged is the best and quickest way to gain their trust. Gaining trust is the only way to convert your audience into happy, long-term clients/customers/subscribers.” – David Grimes, 10 Video Marketing Tips for Beginners
#20. “Imparting information comes at a higher speed with the use of images than through text. Video shines in this arena – the perfect sales pitch sound bytes are scripted, created once and repeatedly indefinitely.” – Reel Marketer, Engage Online Using Video
#21. “More than 150 million people view videos online every year, most of them ripe to hear your business’s pitch if you produce and market your video effectively.” – Vern Marker, 8 Great Tips to Help Your Video Go Viral
Written by: Brendan Cournoyer, Content Marketing Manager, Brainshark, Inc.